Search Engine Marketing (SEM) is a detailed process that requires a lot of research and analysis. The best SEM strategies study search behaviour closely, understand what people are searching for and write the ads that bring the best quality customers on to your site. And this requires serious understanding of your business. To put this in perspective, most of Google’s revenue – all $37 billion of it – comes from SEM! So we better have the right strategy for you here. Read More
Search Engine Optimization (SEO) The most effective way to drive visitors to your website at the lowest cost is to build your website’s organic search engine ranking. Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website. The process involves a combination of “on page” and “off page” strategies designed to support your business goals.Visibility in the search engines will improve your company’s online brand exposure while increasing site traffic, time on site, and conversions. Read More
Media Planning Media Planning is about more than just reaching the right audience with the right message. Our planning model ensures that we have a 360 degree understanding of our client’s target audience before we consider any specific media. With experience in buying crores of media over the last five years, we even have a team of dedicated professionals to get you the best rates all the time. Read More
Campaign Management is the planning, executing, tracking and analysis of direct marketing campaigns. We treat this function as the heart of any campaign. While our media strategy ensures you are present on multiple digital platforms relevant to your business, the campaign managers set sharp goals for each media (we understand, any digital media campaign without goals and measurements is incomplete). Read More
Social Media GlobalCluster’s Social team dedicate themselves to research, update and identify the best ways of using social media for businesses. Imagine millions of potential customers browsing through Facebook. All of them are either at work, bored out of their minds or just want something to see. We give them the interesting content they want (keeping in mind your business objectives of course), you get a ‘like’ and you have a fan for life! Leave it to us to keep them engaged over long periods of time. We’ve learnt a thing or two by managing to keep around a million people liking other businesses in the past. Read More
Online Reputation Management GlobalCluster’s online reputation management that helps you to build and maintain your brand on the net. We have honed our expertise in online reputation and brand managementthrough our market experience and are constantly updating ourselves with the latest tools and technologies provided by the internet. We grow our knowledge as the internet grows itself. Whether managing a company or your personal brand, you do not want to hear that a potential customer “Googled” your company or personal name and based on what the search results returned, they decide not do business with you. For businesses, a damaged or negative reputation can mean millions of dollars lost. The importance of reputation management cannot be emphasized enough. Read More
Social Media Implementation Social media is the need of the hour. It is the one thing that is grabbing all the eye balls world over. The one thing that makes your brand stand-out from the crowd. We are well versed with it and our expertise at handling various clients’ social media platforms is testimony to it. Read More